This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Renren Games And Flurry Partner To Bring Analytics And Monetization Solutions To China's Mobile Developers

BEIJING, July 23, 2013 /PRNewswire/ --  Renren Games, the online game subsidiary of China's leading real-name social network Renren Inc. (NYSE:RENN) and Flurry Inc. today announced a broad partnership to offer Flurry's industry-leading analytics and monetization platform to China's mobile game developers.

Through the partnership, mobile game developers who utilize Renren Games' publishing/operating platform to distribute their titles will gain access to Flurry's market-leading analytics solution. Developers will be able to track key Flurry metrics, such as active app users, player retention, and in-app events directly within the Renren Games platform. Renren Games will provide Chinese-language support documentation for Flurry's services. Developers will also be able to leverage AppSpot, Flurry's global monetization platform in addition to Renren Games' Ader, one of the largest mobile ad networks in China.

"Renren Games has always emphasized the importance of big data analysis in its own operation and the practice has been leveraged across a wide range of Renren Games' businesses," said Edward He, CEO of Renren Games. "By introducing a Flurry-integrated Renren Games experience to our developer partners we are providing the capability to generate powerful insights that improve app performance in the highly competitive mobile games space."

Flurry sees one third of all global daily app sessions, giving it more data on consumer mobile activity than any other company. Today over 100,000 companies publishing more than 350,000 apps use Flurry's SDK to measure more than 1.6 trillion monthly events. Flurry's AppSpot ad serving platform uses this data to help developers serve ads that are more relevant, resulting in higher conversion rates than the industry standard.

According to Flurry, in February 2013, China surpassed the United States to become the world's top country for active Android and iOS smartphones and tablets. In fact, in June of 2013, out of the 1.1 billion active devices measured by Flurry, 261 million were in China, compared to 246 million in the United States. Mobile gaming in China is seeing tremendous growth. According to a recent report by leading market research firm iResearch, China's mobile game market is expected to reach RMB 7.85 billion ( US$1.28 billion) and RMB 10.89 billion ( US$1.77 billion) in 2013 and 2014.

"Mobile application development is witnessing a major boom in China," said Simon Khalaf, President and CEO of Flurry. "We are proud to be working with Renren Games on helping China-based developers optimize their app experience and increase their revenues through an integrated platform."

The parties anticipate that the integration between Renren Games and Flurry will be completed by the end of this year with enhancements and additional features available in early 2014.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.37 -0.85%
FB $118.11 0.58%
GOOG $698.68 0.91%
TSLA $228.79 -1.50%
YHOO $35.92 -0.24%


Chart of I:DJI
DOW 17,673.04 -77.87 -0.44%
S&P 500 2,051.56 -11.81 -0.57%
NASDAQ 4,732.1470 -31.0770 -0.65%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs