- A multi-platform strategy can drive appointment-based viewing: Giving audiences the opportunity to catch up and discover new shows on-demand can drive appointment-based viewing. Audiences like using multi-platform, Web-video services, whether delivered via subscription video, on-demand or catch-up models, to experiment with new shows at their own convenience.
- 39 percent of respondents said they discovered new shows through trailers shown on TV, followed by channel surfing at more than 20 percent and recommendations by friends at 17 percent.
- 14 percent of consumers are testing new shows online, or on tablets or smartphones.
- 30 percent of consumers who test new shows through online services return to appointment-based viewing once they become fans.
- Second screens create opportunity in mass media events: It is becoming vital for live broadcasters to deliver content to the second screen that can capitalize on the additional engagement potential of these devices.
- Local or national pride and excitement were the biggest reasons viewers watched mass media events such as the Olympics.
- While watching the Olympics on TV, 63 percent of viewers were simultaneously using PCs, tablets or smartphones to gain access to related information.
Broadcasters And Media Organizations Leave Revenue On The Table, According To Global Consumer Study By Avid And Ovum
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