July 23, 2013 - Nautilus, Inc. (NYSE: NLS), a leader in innovative home fitness equipment, announced the debut of its new website, Bowflex Insider™, www.bowflexinsider.com, created to address the needs of people who are striving to live a healthy lifestyle as well as collect meaningful content from the fitness community.
The website features a number of articles by health and fitness experts and features regular guest authors who provide insight on industry news and trends as well as personal insights from real Bowflex consumers. The dynamic site navigation will include:
- MOVE: Exercise tips, workout plans and fitness trends from expert trainers
- LIVE: Tips to maintain a healthy state of mind and new research studies
- EAT: Healthy recipes, new diet trends and tips for eating right
- PLAY: New fitness gadgets, trends, pop culture and humor
“Our consumers want the tools and equipment they need to pursue their health and fitness goals,” said Bruce Cazenave, CEO of Nautilus. “Our relationship doesn’t end with a sales transaction. We’ve created the Bowflex Insider as a health and fitness resource, as a connection to the fitness community and as a means to keep them motivated on their fitness journey. The site brings together our world of top certified trainers, registered dietitians, celebrity trainers and Bowflex employees who all share their insights, recipes, workouts and real-life experiences.”
“I’m excited to have the opportunity to share my knowledge on health and fitness through Bowflex Insider,” said Jay Blahnik, health and fitness expert and advisory board member for Nautilus. “This website is a one-stop-shop for anyone who wants to turn their life around and improve their health, as well as fitness aficionados that want to keep up with the latest trends and news.”