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July 23, 2013 /PRNewswire/ -- Salesforce.com [NYSE: CRM], the world's #1 CRM platform, today announced Salesforce Sales Cloud has been positioned by Gartner, Inc. in the "Leaders" quadrant for Sales Force Automation (July 2013[i]). This marks the seventh consecutive year salesforce.com has received a "Leaders" position.
According to the Gartner report, sales force automation applications support the automation of sales activities, processes and administrative responsibilities for B2B organizations' sales professionals. Core functionalities include account, contact and opportunity management. Additional add-on capabilities focus on improving the sales effectiveness of salespeople. Among those capabilities are sales configuration, guided selling, proposal generation and content management, and sales performance management support, including incentive compensation, quota, sales coaching and territory management.
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"We believe our position in the 'Leaders' quadrant in the Magic Quadrant for Sales Force Automation 2013 reinforces our leadership and innovation," said Linda Crawford, EVP and GM of Sales Cloud, salesforce.com. "As the #1 CRM app, customer companies trust the power of Salesforce Sales Cloud to transform how they sell to their customers and ultimately close more deals faster."
Salesforce Sales Cloud: The CRM App of Choice for Customer CompaniesThe shift to social and mobile has empowered companies to connect with customers in entirely new ways and become customer companies. Customer companies sell as a team, close deals faster and gain higher win rates. Salesforce.com is the only company delivering a next generation customer platform that gives companies the power to create deeper connections with their customers and unlock greater levels of growth, innovation and success.
Salesforce.com customers including Design Within Reach, Kelly Services and NBCUniversal have transformed how they connect with their customers, employees, partners and products to ensure that sales teams can close every deal with the Sales Cloud. According to a recent third party survey, companies who have deployed the Sales Cloud have seen an average 38 percent increase in lead conversion, an average 36 percent increase in sales productivity, an average 45 percent increase in forecast accuracy and an average 28 percent increase in sales[ii].