This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Adobe Completes Acquisition Of Neolane

Stocks in this article: ADBE

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the completion of its acquisition of privately held Neolane, a leader in cross-channel campaign management technology. Neolane integrates online and offline marketing data from across an enterprise – performing robust audience segmentation and delivering marketing messages across channels. It offers a best-in-class platform for sophisticated automation and execution of campaigns across the Web, email, social, mobile, call center, direct mail and point of sale (POS). This enables marketers to deliver consistent customer experiences, personalized campaigns and increased ROI.

“With the completion of the Neolane acquisition, Adobe’s lead in digital marketing is extended further, bringing critical cross-channel campaign management capabilities to the Adobe Marketing Cloud,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing business. “What’s most exciting is the enthusiasm we’ve heard from marketers who have been asking for a comprehensive solution that makes their day-to-day work easier and more effective.”

“The Adobe and Neolane combination will provide brands with the complete digital marketing platform they have been looking for. As a current client of both Adobe and Neolane, we were thrilled to learn that these two forces were joining together,” said Bates (Tres) Belk, marketing director, Advance Digital. “We’re confident that this will help us deliver the most outstanding customer experiences and provide our team with a single platform to manage the entire marketing process.”

“At Nespresso, Neolane is the platform to manage our cross-channel campaigns, from master customer data to campaign execution. Additionally, both our creative and analytics are managed using Adobe solutions,” said Didier Richer, head of CRM, Nespresso. “With the acquisition of Neolane by Adobe, two companies with a strong digital DNA, Nespresso sees an excellent opportunity to connect its creative and customer knowledge in one single end-to-end marketing platform.”

“As a strategic partner of both Adobe and Neolane, we see this acquisition as a natural fit and our existing relationships with them will undoubtedly strengthen as they integrate their capabilities,” said Bryan Kennedy, CEO of Epsilon. “With Adobe’s expertise in digital marketing and Neolane’s proficiency in cross-channel campaign management, we can drive end-to-end authentic brand experiences and build greater customer engagement for our clients.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,190.60 -196.61 -1.13%
S&P 500 2,014.08 -15.47 -0.76%
NASDAQ 4,664.7710 -16.7260 -0.36%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs