Are Netflix's costs still rising? Yes. But let's also agree that the growth performance has supported the increased expenses. Netflix said it added 1.2 million streaming subscribers worldwide, ending the quarter with 37.8 million. Of those new subscribers, 630,000 came from the U.S. Here, too, while it may cause plenty of anxiety to see the company's aggressive growth plans, we must also agree these investments are paying handsome dividends.
For that matter, I don't believe the company and, in particular, Reed Hastings have gotten enough credit for how well Netflix is now performing internationally, as costly as it may be. Unlike the rivalry that exists within the cable and satellite industry, Netflix subscribers have proven to be remarkably loyal. Don't think for a second that these rivals don't have just as much to fear from Netflix as Netflix should fear them.
Let us also remember that Netflix's model offer subscribers more options and costs much less. Time Warner and
are constantly fighting for customers who are looking for more choices that an
model might bring. They are demanding more flexibility. They get it from Netflix. While Amazon's Prime offer similar advantages, it falls short on selections.
Plus, given that Netflix has begun to produce exclusive content, the company now has a key way of differentiating itself from Amazon. While Netflix is still far from giving
a run for its money in the original series category, investors can be encouraged by the fact that Netflix is steadily improving margins, while revenue should continue to grow at double digit clips for several more years.
There will be many who will point to Netflix's soft guidance as grounds to stand taller on their "Netflix will die" soapboxes, but understand that it's the summer months -- a period during which people are expected to travel and be less engaged with what's on television. Netflix is just being a bit cautious here. Hastings is right not to set his company up for disappointment.
I believe Netflix has tremendous long-term potential. Granted, the subscriber totals for this quarter didn't impress the Street. But I don't believe this is a situation where the company has suddenly "peaked," as some have already suggested.
I would be a buyer here on this dip to $244, which is 10% below its 52-week high. I still expect the stock to reach my year-end price target of $300 on the basis on growing free cash flow and profits.
At the time of publication, the author held no position in any of the stocks mentioned