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Cramer Quick Take: Not Biting on McDonald's

NEW YORK (TheStreet) -- After an earnings miss on Monday morning by McDonald's (MCD), TheStreet's Jim Cramer and Debra Borchardt discussed what's wrong with the king of fast food.

While the company did report in-line revenue results, it missed on the bottom line by 2 cents. That added to the recent string of disappointments, with McDonald's missing three of the past four estimates going into today's report.

The company blamed higher gas prices at the pump, but Cramer pointed out that Yum! Brands (YUM) and Chipotle Mexican Grill (CMG) seemed to be doing fine, despite gasoline prices.

He added that perhaps consumers are really starting to shift their focus toward fresh and healthy foods, enabling companies like Panera Bread Company (PNRA) and Whole Foods Market (WFM) to continue to grow in popularity.

Although he said that he thinks CEO Don Thompson is doing a good job, the numbers haven't been "dazzling" like they used to be in the past.

Cramer added that the stock will be headed to $90 per share in a hurry if investors continue to see these kinds of results.

He also said that he doesn't expect McDonald's to make a move into the fast-casual industry, saying that it had already spun off Chipotle, but that offering food with integrity would help. However, that would be hard to do without compromising prices.

While he'd love to recommend the stock because it's a great company, Cramer said that he can't at the current price.

-- Written by Bret Kenwell in Petoskey, Mich.

Stock quotes in this article: MCD, YUM, CMG, PNRA, WFN 
Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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