July 22, 2013
/PRNewswire/ -- Rubbermaid
, one of the most widely recognized brands in food storage and home organization, introduces LunchBlox
Kids, an easy way for parents to pack healthy lunches for their kids this school year. LunchBlox Kids is an expansion of the popular LunchBlox
line of reusable food storage products Rubbermaid introduced in 2012 after it discovered that 44 percent of consumers had frustration with fitting regular food storage containers into their lunch bags.
The LunchBlox containers have a unique "blox" design that snap to each other and to Blue Ice chill packs to save space and stay organized in a variety of lunch bags, making it easier for parents to pack an assortment of healthy, delicious foods and snacks. LunchBlox Kids incorporates the same elements of the LunchBlox containers, but now include added features just for kids. The containers come in vibrant, kid-friendly colors and are leak-proof, yet easy for little hands to open. And the Blue Ice
Chill Packs keep lunches chilled all day without refrigeration, meaning parents can feel comfortable knowing their child's lunch will remain fresh hours after sending them to school. LunchBlox Kids containers are BPA-free and safe to use in a microwave, dishwasher and freezer.
The design for LunchBlox containers stemmed from an idea that came to
, senior brand manager at Rubbermaid, while playing with building blocks with her son. With the understanding that consumers needed smarter yet simple solutions for packing lunches, Sloan realized that the concept of containers that snap and stack compactly like building blocks could help consumers solve the problem of fitting their child's favorite foods into their lunch bag.
"It was great to see how excited consumers were about LunchBlox after it was introduced last year and how the Rubbermaid team was able to optimize the building blocks idea to deliver a full lunch solution," said Sloan. "One year later, we have created a version that makes life a little simpler for parents of the more than 11 million U.S. children who bring packed lunches to school every day (U.S. Department of Agriculture)."