Survey MethodologyFor Capital One’s annual Back-to-School survey, Braun Research was engaged to conduct 1,064 interviews with 564 parents of teenagers aged 11-17 and 500 teenagers, aged 11-17 across the United States. Surveys were conducted by telephone from July 10, 2013, through July 15, 2013. The margin of error for the parents at 95% is plus or minus 4.13%. For the teens, the margin of error at 95% is plus or minus 4.38%. Interviews were monitored at random. Sampling for this study was conducted across the United States using a national probability sample of all exchanges and area codes of households with someone aged 11-17 living there. All interviews were conducted using a computer-assisted telephone interviewing system. Statistical weights were designed from United States Census Bureau statistics.
Capital One’s Annual Back-to-School Shopping Survey Finds That More Parents Think They Are Having The (Money) Talk, Teens Aren’t Getting The Message
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