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Capital One’s Annual Back-to-School Shopping Survey Finds That More Parents Think They Are Having The (Money) Talk, Teens Aren’t Getting The Message

Survey Methodology

For Capital One’s annual Back-to-School survey, Braun Research was engaged to conduct 1,064 interviews with 564 parents of teenagers aged 11-17 and 500 teenagers, aged 11-17 across the United States. Surveys were conducted by telephone from July 10, 2013, through July 15, 2013. The margin of error for the parents at 95% is plus or minus 4.13%. For the teens, the margin of error at 95% is plus or minus 4.38%. Interviews were monitored at random. Sampling for this study was conducted across the United States using a national probability sample of all exchanges and area codes of households with someone aged 11-17 living there. All interviews were conducted using a computer-assisted telephone interviewing system. Statistical weights were designed from United States Census Bureau statistics.

About Capital One

Capital One Financial Corporation ( is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N. A., had $209.9 billion in deposits and $296.5 billion in total assets as of June 30, 2013. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has more than 900 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

Copyright Business Wire 2010
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