This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Capital One’s Annual Back-to-School Shopping Survey Finds That More Parents Think They Are Having The (Money) Talk, Teens Aren’t Getting The Message

Six out of ten consumers say economic concerns will impact their back-to-school shopping spending this year, but as parents and teens look to pinch their pennies this year many don’t see eye-to-eye on shopping priorities and plans, found Capital One's 13 th Annual Back-to-School Shopping Survey of parents and teens.
  • Style vs. price showdown: Nearly half (47%) of parents surveyed consider price to be the most important factor when making a back-to-school purchase followed by quality (36%), but nearly half (46%) of teens said style and appearance top their priority list when making a back-to-school purchase and 19 percent of teens believe brand name is the most important factor to consider when making purchases. Only 22 percent of teens surveyed consider price a top priority, and even fewer (10%) see quality as their biggest concern.
  • Debate over department store vs. discount retailer: Forty percent of parents said they plan to do the majority of their shopping at discount retailers and 29 percent expect to shop in department stores. For teens those numbers flip, with 47 percent of teens expecting to do the most of their shopping at department stores and 29 percent expecting to do the majority of shopping at discount retailers.
  • Technology disconnect: This year, clothing tops the shopping list for the majority of parents and teens, followed by traditional school supplies like backpacks, notebooks, pens and pencils. However, 21 percent of teens identified cell phones and smart phones, electronic gadgets, and computers as “must have” items on their lists, while only 4 percent of parents identified those items as top shopping priorities.

Overall, 69 percent of parents said they believe they are doing enough to teach their kids about personal finance and money management and 70 percent say they discussed back-to-school shopping and wants vs. needs with their child, yet less than half of teens (47%) say they have worked with their parents to develop a budget for spending and saving their money.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,719.92 -78.57 -0.44%
S&P 500 2,080.41 -9.70 -0.46%
NASDAQ 5,108.6660 -18.8590 -0.37%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs