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Barnes & Noble Announces Special Back-to-School Offer: Receive A Free $20 Barnes & Noble Gift Card With Purchase Of NOOK Simple Touch®

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. ( NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that customers who purchase an award-winning NOOK Simple Touch today through July 28 will receive a free $20 Barnes & Noble gift card. This special limited-time offer is available at all the nearly 700 Barnes & Noble retail stores nationwide, select Barnes & Noble College Bookstores and online at www.nook.com. This exclusive offer on the highly acclaimed, easy-to-use NOOK Simple Touch is the perfect way to get a jump-start on back-to-school reading lists and experience all the great books and magazines available in the expansive NOOK Store ®.

Lightweight and easy to fit into a backpack, jacket or purse, NOOK Simple Touch is perfect for students and customers seeking a simple, easy-to-use, dedicated reading experience on an ultra-light, portable 6-inch reader with an advanced E Ink Pearl display and the longest-lasting battery life of up to 2 months on a single charge. With a simple tap to the 6-inch touchscreen, it’s intuitive and easy to navigate, shop and read. Readers can look up words, highlight passages, adjust the font size and style or search by typing on the responsive on-screen keyboard that appears only when you need it. The just-like-paper E Ink ® display features crisp, clear text that’s great for reading anywhere, even in bright sunlight. This award-winning eReader, available for only $79, is now an even greater value with the addition of a free $20 Barnes & Noble gift card, which can be used to shop from the NOOK Store’s selection of over 3 million books, magazines and newspapers.

Customers can visit www.nook.com or visit the NOOK Digital Shops™ and displays in any of Barnes & Noble’s nearly 700 bookstores for more information. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 35,000 NOOK Sellers™ across the country ready to assist customers with setting up their NOOKs or choosing their next great read.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading retailer of content, digital media and educational products. The company operates 675 Barnes & Noble bookstores in 50 states, and one of the Web’s largest e-commerce sites, BN.com ( www.bn.com). Its NOOK Media LLC subsidiary is a leader in the emerging digital reading and digital education markets. The NOOK digital business offers award-winning NOOK ® products and an expansive collection of digital reading and entertainment content through the NOOK Store ® ( www.nook.com), while Barnes & Noble College Booksellers, LLC operates 686 bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the number one online retailer in customer satisfaction in the book, music and video category and a Top 10 online retailer overall in customer satisfaction according to the ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK ®, NOOK Store ®, NOOK Video™, and NOOK Video Apps™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter ( www.bn.com/twitter), Facebook ( www.facebook.com/barnesandnoble) and YouTube ( www.youtube.com/barnesandnoble).

About NOOK Media LLC

NOOK reading and entertainment products make it easy to Read What You Love, Anywhere You Like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to the expansive NOOK Store ® of more than 3 million (US) and 2.5 million (UK) digital books, plus periodicals, comics, apps, movies and TV shows, and the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ and NOOK Video Apps™, available at www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble stores and online at www.nook.com, as well as leading retailers including Best Buy, Walmart, Target and many others. NOOK products are available in the United Kingdom through www.nook.co.uk and leading retailers.

For more information on NOOK, follow us on www.twitter.com/nookBN or www.twitter.com/nook_UK and www.facebook.com/nook or www.facebook.com/nookGB.

Copyright Business Wire 2010

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