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TechNavio's analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.67 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of smartphones and tablets. The Global Mobile VAS market has also been witnessing an increasing adoption of m-Commerce. However, the lack of awareness among mobile VAS users could pose a challenge to the growth of this market.
TechNavio's report, the Global Mobile VAS Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include CanvasM Technology Ltd., Comviva Technology Ltd., KongZhong Corp., and OnMobile Global Ltd.
The other vendors mentioned in the report are Amazon App Store,
America Movil, Apple Inc., At&T Inc., Blackberry App Stores, Etihad Etisalat Co., Gemalto, Google Inc., Huawei Technology Inc., Intersec SA, Lumata, Nokia Corp., Ntt Docomo Inc., Opencode Systems Inc.,
Ovi Stores, Research In Motion Ltd., Samsung Electronics Co. Ltd., Spice Global Pte. Ltd., Sprint Nextel Corp., and Tapjoy Inc.
Key questions answered in this report:
What will the market size be in 2016 and at what will be the growth rate?What are key market trends?What is driving this market?What are the challenges to market growth?Who are the key vendors in this market space?What are the market opportunities and threats faced by key vendors?What are the strengths and weaknesses of each of these key vendors?1. Executive Summary2. List of Abbreviations3. Introduction4. Market Research MethodologyMarket Research ProcessResearch DesignResearch Methodology5. Scope of the ReportMarket OverviewProduct Offerings6. Market Landscape6.1. Global Mobile Service MarketMarket Size and ForecastSegments of Global Mobile Service Market6.2. Global Mobile VAS MarketWhat is Mobile VASMarket Size and ForecastGlobal Mobile VAS Market ScenarioComparison of Service Categories in Global Mobile VAS marketSegments of Global Mobile VAS Market6.3. Global Mobile Messaging Service MarketMarket Size and ForecastSegments of Global Mobile Messaging6.3.1. Global Mobile SMS MarketMarket Size and Forecast6.3.2. Global Mobile MMS MarketMarket Size and Forecast6.4. Global Mobile Internet Service MarketMarket Size and ForecastSegments of Global Mobile Internet Service6.4.1. Global Mobile E-Mail and IM Service MarketMarket Size and Forecast6.4.2. Global Mobile Music MarketMarket Size and ForecastSegments of Global Mobile Music Market6.4.3. Global Mobile Games MarketMarket Size and Forecast6.4.4. Global M-Commerce MarketMarket Size and Forecast6.4.5. Global Mobile Advertising MarketMarket Size and Forecast6.4.6. Global Mobile LBS marketMarket Size and Forecast6.4.7. Global Mobile Video MarketMarket Size and Forecast6.4.8. Global Mobile Images service MarketMarket Size and Forecast6.4.9. Global M-Publication and Learning Service MarketMarket Size and Forecast6.5. Global Mobile VAS Market Value Chain Five Force Analysis7. Geographical Segmentation8. Key Emerging Geographies8.1. BrazilMarket Size and ForecastMarket Share of Mobile VASMarket DriversMarket ChallengesMarket Trends8.2. RussiaMarket Size and ForecastMarket Share of Mobile VASMarket DriversMarket ChallengesMarket Trends8.3. IndiaMarket Size and ForecastMarket Share of Mobile VASMarket DriversMarket ChallengesMarket Trends8.4. ChinaMarket Size and ForecastMarket Share of Mobile VASMarket DriversMarket ChallengesMarket Trends8.5. AfricaMarket Size and ForecastMarket DriversMarket ChallengesMarket Trends9. Vendor Landscape10. Buying Criteria11. Market Growth Drivers12. Drivers and their Impact13. Market Challenges14. Impact of Drivers and Challenges15. Market Trends16. Key Vendor Analysis16.1. CanvasM Technology Ltd.16.1.1. Business Overview16.1.2. Business Segmentation16.1.3. Key Information16.1.4. SWOT Analysis16.2. Comviva Technology Ltd.16.2.1. Business Overview16.2.2. Business Segmentation16.2.3. Key Information16.2.4. SWOT Analysis16.3. KongZhong Corp.16.3.1. Business Overview16.3.2. Business Segmentation16.3.3. Key Information16.3.4. SWOT Analysis16.4. OnMobile Global Ltd.16.4.1. Business Overview16.4.2. Business Segmentation16.4.3. Key Information16.4.4. SWOT Analysis17. Other Reports in this Series