July 22, 2013
BSR Russia Magazine, the new flagship publication from BSR Marketing Ltd, is heading for an Autumn launch with an exclusive 10,000 readership receiving personally mailed copies in the EU and
. Readers throughout the rest of the world will be able to access the magazine online. Total audience is projected at 100,000 per issue.
A profile of signed-up subscribers for the new magazine shows that 80% are in management and of them nearly half (48.75%) are Owners or Directors of their firms. 65% are male and 35% female. 31% are in professional services - lawyers, accountants, consultants and media professionals. 9% are in banking and finance, 6% work for government. Mining, Energy, Property, Manufacturing and Education sectors are also represented in the mix.
Core content will be supplemented by editorial sections tailored for readers resident in the EU and in
. The online version of the magazine will include both supplements. Until
BSR Marketing Ltd is offering advertisers a 75% discount across the board on advertisements in the new magazine booked online through
is world's ninth largest consumer market according to Ernst & Young; the economy is expected to grow from
in 2011 to over
in 2017; the country has one of the lowest levels of public debt of any major economy currently 11% of GDP and projected to be 9% in 2013; has the 3rd largest foreign exchange reserves of
; has seen a tripling of the middle class in the last five years and disposable income has grown 53% to
per head in 2012 and has the largest GDP per capital
of any of the BRICS.
A pilot issue e-Mag of BSR's new publications went online at the end of June