This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Bulls Target Emerson Electric

By David Russell, reporter at OptionMonster

NEW YORK -- Industrials have been strong, and now the bulls are targeting Emerson Electric (EMR) .

OptionMonster's trade scanners detected the purchase of 3,300 August 60 calls for 30 cents shortly after the opening bell on Friday. Almost 4,300 of those contracts would eventually trade, more than five times the previous open interest in that strike.

These calls lock in the price where the stock can be bought, providing an inexpensive way to profit from a rally without buying shares directly. The options can generate huge leverage from even a small move in the underlying stock but can expire worthless if it doesn't move in the next month.

Emerson was trading for about $57.88 when the calls hit, and it closed at the session high of $58.80 for a gain of 1.84%. But that return percentage paled next to the performance of the August 60 calls, which almost doubled to 55 cents.

The stock peaked around $60 in May, pulled back its 200-day moving average in June, and is now finding support above its 50-day moving average. That could be leading some chart watchers to believe that it will continue to rally.

Industrials have been popular in the last week, delivering roughly triple the performance of the S&P 500 over that period. Emerson will announce quarterly results before the opening bell on Aug. 6.

Overall option volume was six times greater than average in the session, with calls accounting for a bullish three-quarters of the total.

Russell has no positions in EMR.

This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,010.75 -28.74 -0.17%
S&P 500 1,991.20 -1.17 -0.06%
NASDAQ 4,545.0190 +12.9150 0.28%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters