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Social Media Content Affects Buying Behavior

62% percent of consumers finally complete their purchase decision in real stores after doing online research (Source: Marketing Land)

As mentioned above, search engines, websites and social media, any place where consumers might seek information needs to have the appropriate content in order to meet their decision-making needs and encourage favorable buying decisions.

72% percent of consumers trust online product evaluations the way they trust personal recommendations (Source: Search Engine Journal)

It is common for people to trust strangers' words online, so one should strategize to encourage more social media users to leave comments on one's products.

78% percent of consumers believe that companies' social media posts affect their purchasing decisions (Source: Search Engine Journal)

Adding to this data is the exciting point that 81% percent of consumers believe that friends' comments on social media will affect their buying behavior. The two sets of figures are very close, and tell us that the content the brand gives us is almost as important as a friends' suggestion.

Today, consumers' trust in traditional advertising has been gradually declining. Indeed, according to Hubspot statistics, over 75% percent of consumers do not think traditional advertising is based on facts. When consumers make a purchase decision, they will find related information online, so a company's online content must be valuable and highly relevant. Furthermore, you need to maintain the regularity of production, because when consumers come knocking, there is only one opportunity to make a good impression and to draw consumers into making a final purchase decision.


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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