This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Why Luxury Hotels Are Uncorking Wine Clubs

SAN DIEGO ( TheStreet) -- Gathered for the conversation were sommeliers from Four Seasons properties throughout Europe.

Wine experts from the retail industry, wine bloggers and journalists were also in attendance.

The topic: the attributes of four pre-selected wines.

And while many of the participants in this conversation were present at the Amaranto Bar at the Four Seasons Hotel London, many more were participating via Twitter as part of the Four Seasons' second virtual wine tasting event.

"This is a way of extending the reach of our experts to more people," says Sorya Gaulin, director of corporate PR and social media for Four Seasons. "We are one of the few hotel companies that has very awarded sommeliers, people who are certified wine experts."

The virtual wine tastings are also a way for the Four Seasons to demonstrate what can be done in the virtual world while maintaining very relevant links to the real world and the hotel business, Gaulin says.

But more importantly, the Twitter tastings are just one way luxury hotels are using wine these days to reach out and engage guests.

The Four Seasons, something of a trailblazer in the virtual world, has also launched a "Sommelier on Demand" program on its Facebook (FB) page designed to shine light on Four Seasons' wine talent and give the audience a chance to engage with their experts directly. One week each month a different Four Seasons sommelier answers questions about wine pairing, with conversations going something like this:

"Lobster poached in butter. Would like to add wine to the butter -- what should I use? And what wine should I serve with the meal?"

The response from a renowned sommelier is posted within minutes: "Butter's the key factor here for both flavor and mouthfeel, and Chardonnay is the answer to both questions."
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
MAR $70.09 0.00%
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs