This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

National RV Giant Turns To Leading Provider Of Digital Marketing For Success

PORTLAND, Ore., July 19, 2013 /PRNewswire/ -- There is a reason why HolmanRV.com, one of the largest RV dealers in the nation, has decided to put their growth strategy into the hands of the leading provider for RV Digital Marketing and that reason is simple: Results.

In an ever-changing world and society, we are forced to look at the whole process of today's Modern Consumer and how everything from cars to houses, retail and more – are evolving and must keep up with their buyers.   It is no different with RV Sales and Service.

One buyer said, "For me, it is about the overall buying experience. From my first call or click to begin my research to the minute I pick up the keys, I yearn for the feeling that - I have arrived!"   This buyer is RIGHT.   Finding an RV is just like finding a new home and so to create a customer experience that is engaging, exciting and encouraging for any new or returning customer – it must be First Class.  

In order to create a First Class buying experience for anything, there are a few critical elements to remember.   Because we know that nearly 90% of buyers start their shopping experience online, we know that is where we can capture their interest in the first few seconds of their visit.  

First – every RV business needs to make sure their website is a high end website that caters to the price point of the customer you're targeting. It is also critical to remember to differentiate the buying experience for campers verses luxury motorhomes. Every email, every picture and inventory spec sheet must follow suit with a clean, professional and thematic look and feel, colors, pictures, and more.

Second – Be aware of your competition. Try to stagger your inventory from the RV dealer down the road. One dealer replaced two of his lines all together because his competition was offering nearly identical inventory. To stay on top, he picked up two lines with models averaging a price point of $5-$10k under his competition.

Third – Manage your reputation. 83% of consumers say it would be important to read user-generated content before making a decision about their next big purchase and yet, 40% of consumers will avoid doing business with companies with bad reviews. Use your Search Engine (especially Google) reach, Social Media, and most importantly – your own virtual dealership – to make sure your reputation is positive and encourages happy customers to post their feedback.

Year after year, RV dealers are uncovering new and innovative ways to meet their Modern Consumers where they are and help them to envision their future as RV customers for life!   Be a part of the evolution! It is happening…and you are invited!

Said Jay Mason, CEO of www.DealerSpikeRV.com, "We are super focused on partnering with dynamic, results-driven dealerships like Holman because they know what it takes to sell and serve their customers the right way to ensure they aren't just customers for a day, but instead – for life."  

All Press inquiries contact: Noreen.Johnson@Dealerspike.com  

All Sales inquiries contact:  Sales@Dealerspike.com  

SOURCE Dealer Spike

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs