July 19, 2013
/PRNewswire/ -- Modern luxury line Celebrity Cruises is shaking up
the bar scene onboard
by significantly expanding its selections of the beverage world's favorite comeback kid – the cocktail – with a selection of 30 entirely new craft cocktails offered exclusively on
Already known for its popular Molecular and Martini Bars, Celebrity's new
experience was developed through an alliance with artisanal cocktail developers Hawthorn Beverage Group, founded by noted cocktail creator
The new craft cocktails blend vintage-style liqueurs with fresh ingredients, organic juices and the finest artisanal spirits, resulting in a combination of new-school libations and updated old-school favorites. A new line-up of "zero-proof" (non-alcoholic) cocktails also will be introduced – 'Sparkling Mint Lemonade' or 'Raspberry Fizz,' anyone? – along with an assortment of fine wines by the glass. Celebrity's current list of international beer selections will be expanded, too, to join Celebrity's industry-first offering of craft beers in an even more well-rounded variety of styles, from pale ales and IPA's to Belgian ales and premium lagers.
and the highly skilled
at Hawthorn, we worked to create flavor profiles that vacationers will thoroughly enjoy, while also focusing on the details, quality of ingredients, and craftsmanship," said Celebrity's manager of Beverage Development Chanelle Duarte. "Through our creative guidance and the methodical specifications of Josh and his team, Celebrity is 'stirring up' an authentic, trend-forward craft cocktail bar experience for our guests."
Growing up in a culture tied to the bourbon distilleries of
, Durr's passion for the art of spirits mixology began at a young age, ultimately inspiring him to pursue a career that fully immersed him in the craft. He has since been honored with a "Rising Star Award" from
magazine, and editorial recognition in
The New York Times, Playboy, Forbes, Wine Spectator
magazine, and has landed a client list that includes Apiary, Diageo, Pernod,
and Ruth's Chris, among others.
Durr attributes his success to focusing on three key pillars: staying relevant and ahead of trends, masterfully developing cocktail programs to provide brand-unique experiences, and joining forces with staff to execute the programs with precise attention to detail and quality.