"choiceADVANTAGE sets the industry standard for ease-of-use, functionality and affordability," Davis said. "The system has been so effective for Choice franchisees that other hoteliers, including chains and independents, have asked to use it."Recognizing an unmet need in the marketplace, Choice earlier this year launched SkyTouch Technology as a separate division to develop and market cloud-based technology products for the lodging industry. The new division's debut product, SkyTouch Hotel OS, draws heavily on the success of choiceADVANTAGE to make a scalable, cloud-based PMS with low upfront costs available to hotel operators industry-wide.
Choice Hotels Chief Information Officer Is Honored For Technology Excellence
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