In the official press release, the company says it has already partnered with a number of Fortune 500 companies to advertise on the beta Locket platform. Currently, a handful of undisclosed advertisers have signed on for early trials. More are expected within a month.
But the company isn't desperate. It has rejected potential ads from a number of unnamed companies. Especially those provided by some online advertising networks. Locket co-founder Christopher Crawford told me early software testers didn't like receiving full-screen ads promoting certain dating or "win-a-tablet" Websites.
The Locket app is currently available for downloading in the Google Play store. Next up will be a version for Apple (AAPL - Get Report) iOS devices. Crawford added the company's goal is to "hit all smartphones", including Microsoft (MSFT - Get Report) Windows phones, as quickly as possible.
--Written by Gary Krakow in New York.>To submit a news tip, send an email to: email@example.com.
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts