This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Up, Up And Away! The Winner Of Last Night’s Challenge In The Season Premiere Of Project Runway Stole The Look With This Parachute Design. (Photo: Business Wire)

In the season 12 premiere episode, which aired last night, Lifetime’s Project Runway added a new creative element to the show, as it was revealed designers now have the responsibility of managing a full-season budget. This will be done using GoBank, the FDIC-insured bank account that is designed from the ground up to be opened and used on a mobile device. This is the first financial integration ever for the long- running series. Throughout the season, contestants will utilize GoBank accounts to make and track purchases, as well as manage spending. This year’s winning designer will be awarded $150,000 from GoBank to launch his/her own line.
Up, up and away! The winner of last night's challenge in the season premiere of Project Runway stole ...

Up, up and away! The winner of last night's challenge in the season premiere of Project Runway stole the look with this parachute design. (Photo: Lifetime)

“The GoBank integration aligns perfectly for the new creative direction of this season,” said Lance Still, executive vice president of Integrations for The Weinstein Company. “Fashion is an art, but it’s also a business. This year, we are providing designers with a budget upfront and they must decide how much to spend for each challenge.”

In previous seasons, designers have been given an envelope of cash for each individual challenge. As a twist in season 12, GoBank provided designers with $4,000 to manage throughout their time on the show. Contestants will use their GoBank account and debit card in every episode, as well as budgeting features such as the Money Vault (to set money aside) and the Fortune Teller (to determine if they have enough money to make a purchase) to determine if they have enough money in their account to make a purchase during each challenge.

“Project Runway teaches designers the skills they need to launch their own collections. Part of that is managing your business expenses,” said Sharon Pope, chief marketing officer at Green Dot Corporation, the parent company of GoBank. “We couldn’t be more excited to help contestants spend wisely and create a winning look to build their career.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.56 -1.30%
FB $116.19 -0.46%
GOOG $692.01 0.14%
TSLA $238.92 -3.50%
YHOO $36.32 -0.74%


Chart of I:DJI
DOW 17,720.33 -110.43 -0.62%
S&P 500 2,057.78 -18.03 -0.87%
NASDAQ 4,759.2590 -46.0320 -0.96%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs