Lord has been at the epicenter of the convergence of advertising strategy and technology innovation throughout his career. He has been at Razorfish since 2000, prior to Publicis’ acquisition in 2009. Most recently, he has also been CEO of the company’s Digital Technologies Division, which includes Razorfish, the DigitasLBi network and Denuo. In addition to his oversight of a 7,500-person organization, he was responsible for driving the agencies’ digital product offerings, including Fluent and CRM365. He recently published the book Converge, which calls on brands to embrace technology-driven marketing ecosystems and thrive within them.Lord has held various leadership roles at Razorfish including, COO, President of the East region and the leader of VivaKi’s digital assets and Digital Transformation Team, a cross-agency group charged with developing a strategy to accelerate digital capabilities for Publicis Groupe. Lord sits on the board of directors for the Ad Council and the IAB, the Advisory Board of the Nantucket project and is an active member of TED. He holds a MBA from Harvard University and an engineering degree (BS) from Syracuse University.
AOL Hires Bob Lord To Be CEO Of AOL Networks (Photo: Business Wire)
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