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Coastal.com Launches Exclusive Alyssa Milano Eyewear Line

VANCOUVER, British Columbia, July 18, 2013 (GLOBE NEWSWIRE) -- Coastal Contacts Inc. ("Coastal.com") (Nasdaq:COA) (TSX:COA), the leading online retailer of glasses, sunglasses and contact lenses, announced today that it has launched an exclusive line of branded signature eyewear for women called "Touch by Alyssa Milano". In February 2013, Coastal reported that it had signed an exclusive multi-year licensing agreement with Alyssa Milano to develop a line of branded signature eyewear for women, exclusive to Coastal.com's industry leading websites.

Milano is a widely-recognized actress, producer, philanthropist, and former singer. She is best known for her roles in the television series Who's the Boss, Charmed and Mistresses. Milano has also made a name for herself in the fashion industry with her other "Touch by Alyssa Milano" collections, synonymous with style and function. Other "Touch by Alyssa Milano" collections include unique apparel, jewelry and accessories designed for the stylish female sports fan. Alyssa's upcoming role as host of Project Runway All Stars demonstrates her interest in the next generation of fashion designers.

"It's been super fun working with Alyssa to develop an exclusive line of eyewear that fits perfectly with our customers," commented Aaron Magness, Coastal.com's VP of Marketing. "Her global fan base has been very vocal through social media, asking when the collection is coming.  They are going to love what they see."

Milano added, "Whether on the red carpet or relaxing at home, glasses are part of my everyday look. So, I wanted to design a line of fun and flirty eyewear that can take you from day to night."

About Coastal.com

Coastal.com is the leading manufacturer and online retailer of eyewear products offered through a family of world class websites. Established in 2000, the Coastal.com family of brands provides customers with an extensive, in stock selection of prescription eyewear, contact lenses and sunglasses. Coastal.com's vision is to provide our customers with stylish high quality eyewear quickly, so they can see everything life has to offer. For more information about Coastal.com (Nasdaq:COA), visit www.coastal.com .

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