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July 18, 2013 /PRNewswire/ -- Today, Sales360, an innovation-driven automotive direct marketer, reported record-breaking results in its latest campaign by incorporating the UsefulTools' live agent call answering platform. The results were especially impressive considering that Sales360 is known for incorporating best-in-class strategies for large dealer groups, automotive manufacturers and advertising agencies to produce industry leading response and conversion rates.
Last May, after the 14
th Digital Dealer Conference & Exposition, Sales360 announced its strategic partnership with UsefulTools to provide on-demand agents through its vast Call Center network to capture inbound calls driven from its direct marketing campaigns. Traditionally, automotive manufacturers require that dealers respond to customer inquiries within a certain amount of time. However, with the UsefulTools platform enabling every call to be answered by a live agent, the campaign has raised the bar for industry standards.
In two targeted direct mail campaigns totaling 30 and 40 thousand pieces, answering every inbound call paid off with record floor traffic, units sold and gross profits for both dealerships, surpassing the previous record for each by 60% and 70%, respectively.
"Having a real person taking inbound prospect calls is a game changer for my company," said
Ray Martin, CEO of Automotive Experts, the pilot programs first client. He added that, "it allows me to bring the most value to my customers by providing tools that enhance our promotions by answering every call. Each event that I've run with Sales360's has far exceeded our expectations."
The Sales360 network prints over 10 million pieces of direct mail every month that generate over 100 thousand monthly inbound calls. By partnering with UsefulTools, it is able to answer every call with a live agent, significantly increasing response rates and generating more dealer appointments, which translate directly to increased profit.