This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Acxiom To Provide Direct-to-Consumer Marketing Solution For Wellmark, Inc.

Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company signed a full-scale direct-to-consumer marketing program with Wellmark, Inc., doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association.

Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data and campaign management expertise and collaborating on analytics and performance reporting into 2016. The solution will include a wellness engagement strategy and acquisition and renewal campaign efforts.

“Wellmark is collaborating with Acxiom to take advantage of their deep expertise in massive data enrichment, which will help us perform more targeted, direct-to-consumer marketing for both current customers and prospects,” said Jason Cooper, vice president of business analytics at Wellmark. “We look forward to providing effective, relevant and timely communications to help further engage in and improve the health of our members and the communities that we serve.”

“More than 50 percent of Americans receive health insurance coverage through their employers so communicating directly with consumers is new for most insurance companies,” said Rose Cahill, Acxiom’s vice president of the healthcare industry. “In the new retail business environment, interpersonal communication with members will be essential and Acxiom has the solutions and expertise to help Wellmark succeed.”

Wellmark is a mutual insurance company owned by its policyholders. Its subsidiaries provide health coverage to more than two million members in Iowa and South Dakota. Through the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield plans, Wellmark is part of a trusted national network that covers more than 100 million people, nearly one-third of all Americans.

About Wellmark

Wellmark, Inc. ( ) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including:

Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TSLA $154.03 7.20%
YHOO $26.76 -1.25%
AAPL $94.37 0.11%
FB $103.33 2.30%
GOOG $683.11 -0.15%


Chart of I:DJI
DOW 15,660.18 -254.56 -1.60%
S&P 500 1,829.08 -22.78 -1.23%
NASDAQ 4,266.8370 -16.7550 -0.39%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs