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Betty Crocker® Expands Gluten Free Offerings, Giving Households More Reasons To Bake Family Favorites

MINNEAPOLIS, July 18, 2013 /PRNewswire/ -- Betty Crocker® gives gluten-free consumers even more reasons to go back to the baking aisle with two new additions to the line of Betty Crocker Gluten Free baking products: Gluten Free Sugar Cookie mix and All-Purpose Gluten Free Rice Flour Blend.

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Gluten-free moms already trust the great taste of Betty Crocker Gluten Free Brownie, Cookie and Cake mixes—and enjoy them with their entire family. Now gluten free baking gets even easier and tastier.

"Baking is important to mom and she wants to experience that with her family," said Robert Dircks, Betty Crocker marketing manager. "Betty Crocker has always served as a guide to cooks and bakers—now beginner to expert-level gluten free bakers can use Betty Crocker mixes or create delicious recipes from scratch."

Celiac disease is an autoimmune disorder that can lead to damage of the small intestine and can affect the absorption of nutrients from food. People with celiac disease cannot tolerate even a small amount of gluten, a protein in wheat, rye and barley, among other grains. This disease requires a diet void of traditional wheat-flour-based mixes and baked goods prepared using common traditional baking ingredients for the rest of one's life.

There is a continued demand for gluten-free products. The NPD Group estimates that almost 28 percent of consumers seek out gluten-free foods. 1 Gluten free food and beverage sales are projected to exceed $6.6BN by 2017 2.

Benefits of Gluten-Free Products from Betty CrockerBetty Crocker's line of gluten-free dessert mixes and rice flour blend provide gluten-free consumers the opportunity to share everyday moments with loved ones. Whether enjoying a slice of banana bread for breakfast, splitting a plate of cookies after dinner, or sharing a birthday cake to celebrate someone special, Betty Crocker allows families to feel normal again—baking just like they did before they went gluten free.

Today, families don't have to prepare a gluten-free option for their gluten free loved one and a "regular" birthday cake or sweet treat for the rest of the family. Now, families can make one dessert that's enjoyable for everyone, even those who do not follow a gluten-free diet.

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