TSX: MFI www.mapleleaffoods.com
TORONTO, July 18, 2013 /CNW/ - Maple Leaf Foods and Dempster's® are teaming up to give Canadians the ultimate National Hot Dog Day experience on July 23, 2013, with consumer promotions, online contests, and activities that support local charities to reduce hunger in Canada.
"We can't think of a better summer tradition than celebrating National Hot Dog Day with Canadians from coast-to-coast," said Andrew Pollock, Senior Vice President, Marketing, Maple Leaf Consumer Foods. "Maple Leaf and Dempster's have some great events lined up to recognize and thank our fans, including giving away more than $25,000 worth of prizes, while working together to support food-based not-for-profit agencies across Canada."
Maple Leaf and Dempster's are hosting the following events to celebrate National Hot Dog Day with Canadians:
- 120 BBQ Days of Summer: Join Maple Leaf Foods' Facebook Page and Dempster's Facebook Page for a chance to win $25,000 worth of prizes, including Weber® Summit S-620 BBQs, Bose® Sound Dock Portable Digital Music Systems and Maple Leaf and Dempster's coupons and apparel.
- National Hot Dog Day Teaser Twitter Party: On July 22, between 9 p.m. and 10 p.m., tweet live with fellow hot dog lovers across Canada and enter to win over $500 in prizes, including Maple Leaf cooler bags, Maple Leaf Top Dog® air mattresses and "Free Hot Dogs for the Summer" coupon prize packs. Watch for the hashtag #HotDogDay and follow @MapleLeafFoods and @Dempster's to learn more and join the fun.
- Online Buy One, Get One Free Offer: Throughout the month of July, Maple Leaf is distributing thousands of Buy One, Get One Free coupons to help Canadians save in store in celebration of National Hot Dog Day. For more information, visit Maple Leaf Foods and Dempster's® Facebook pages on July 23.
- Donation to local charities: Maple Leaf and Dempster's® will donate a portion of the proceeds from every purchase of Maple Leaf hot dogs and Dempster's® hot dog buns on National Hot Dog Day to food banks across Canada.