Vistaprint N.V. (Nasdaq: VPRT) today announces
, a new feature from Pagemodo, the popular do-it-yourself suite of Facebook marketing tools for small businesses. Pagemodo Contests provides a fast and easy way to set up, run, and track engaging Facebook contests and sweepstakes without having the knowledge to design or code.
Creating and running promotions on a Facebook fan page can help small businesses reach multiple objectives, such as generating customer leads, growing page participation, building a community of engaged fans, and creating awareness through word-of-mouth. Typically pages that run contests can see an increase in the number of likes and subscribers, higher engagement and increased traffic from a targeted audience. Ultimately, this can help small businesses drive direct sales.
Pagemodo Contests is designed to make it simple to create easy and effective social media contests. Page administrators can grow interaction and awareness with photo, video, and essay contests, reward fans by offering sweepstakes and giveaways, and encourage fans to try products and share with friends through coupon offers.
Additional features include the ability to export all contest entries for future marketing purposes, and to track and analyze promotion performance with real time data and insights. Administrators can choose contest winners manually or through an automated drawing. All promotions created using Pagemodo Contests automatically include “smart URLs” that allow brands to share custom tabs via mobile devices or social channels and expand the reach of their promotions.
"Pagemodo Contests offers a professional quality promotion tool at a price point that is ideal for small businesses,” said Haroon Mokhtarzada, Vistaprint’s vice president of global digital product and co-founder of Webs. “The tool is designed to remove roadblocks for small businesses by guiding users through the creation of promotions that help to build brand awareness and drive engagement. We also simplified pricing, so unlike some other solutions, we do not require users to pay based on their page’s number of likes or by the duration of the promotion they wish to run.”