This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Rue21, Inc. And Sony Pictures Entertainment Partner On Promotional Activities For "The Mortal Instruments: City Of Bones"

WARRENDALE, Pa., July 18, 2013 (GLOBE NEWSWIRE) -- rue21, inc. (Nasdaq:RUE), a leading specialty teen apparel retailer, today announced that the company is sponsoring a promotion in connection with the much anticipated release of "The Mortal Instruments: City of Bones". rue21 is partnering with Sony Pictures Entertainment to present one lucky winner with two tickets to the Hollywood movie premiere of "The Mortal Instruments: City of Bones." Three (3) movie-themed prize packs containing a soundtrack, t-shirt, poster, book, and movie tickets will also be given away.

In addition, rue21 is hosting two legs of Sony Pictures' 10-market mall tour where fans can see the stars of the film, Lily Collins and Jamie Campbell Bower. rue21 is hosting the events at the Chicago Ridge Mall (Chicago Ridge, IL) and Franklin Mills Mall (Philadelphia, PA). There will also be a talent Q&A session in both malls followed by an autograph signing at the rue21 store.

"The Mortal Instruments: City of Bones" is set to hit theaters on Wednesday, August 21, 2013 . Movie-themed t-shirts will be sold for girls and guys at all rue21 stores nationwide. "We are incredibly excited to partner with Sony Pictures Entertainment and the 'The Mortal Instruments: City of Bones' as a part of our Back to School campaign," stated Dione O'Dell, Senior Marketing Director for rue21. "Cross-promotional opportunities such as this allow us to connect with our customers and increase awareness about our rue21 brand."  In addition to promoting the sweepstakes with in-store signage, rue21 has released an all-encompassing campaign through rue21.com, emails, and social media outlets. See more information  here. Talent Q&A and meet and greet are subject to talent availability. 

About rue21:

rue21 is a leading specialty teen apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 945 stores in 47 states. Learn more at  www.rue21.com.

About "The Mortal Instruments: City of Bones"

A Constantin Film and Unique Features (TMI) Inc. production, "The Mortal Instruments: City of Bones" is adapted by Jessica Postigo Paquette from the New York Times best-selling young adult fantasy novel series by author Cassandra Clare. The film is directed by Harald Zwart and features Lily Collins, Jamie Campbell Bower, Robert Sheehan, Lena Headey, Jonathan Rhys Meyers, and more. Robert Kulzer and Don Carmody are producing and Bob Shaye, Michael Lynne and Martin Moszkowicz are executive producing.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,563.30 -317.06 -1.88%
S&P 500 1,930.67 -39.40 -2.00%
NASDAQ 4,369.7730 -93.1290 -2.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs