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Predictive Publishing (Graphic: Business Wire)

Stocks in this article: ADBE

Adobe Digital Marketing Forum — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the availability of the all-new Adobe® Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. Adobe Social is the first solution specifically designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results.

“Today’s social marketers are challenged to validate their social spend,” said Bill Ingram, vice president of product management, Digital Marketing, Adobe. “Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy in a highly visual format.”

New Social Platforms Supported

On a daily basis, social marketers attempt to listen to the vast amounts of available social data, use that data to publish compelling content and then create better digital experiences for their audience. At the same time, they look to foster two-way conversations with customers and prospects to nurture these relationships. And they need to do all of this across an ever-growing number of social platforms.

With that in mind, Adobe Social is now integrated with Flickr, Foursquare and Instagram, which complement existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more to offer the most comprehensive understanding of social conversations, consumer behavior, and real-time trends. The addition of Foursquare is unique as Adobe Social is the first to capitalize on the social network's exclusive partnership with leading data provider, Gnip, to leverage the full fire hose of Foursquare's check-in data. Access to local-mobile data will help social marketers understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.

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