Another hurdle for Cypress: smartphone users who wear gloves. Rodgers said the company has been working on technologies in that area for over two years now.
When asked about the company's hit-or-miss earnings of late, Rodgers said he saw a bottom form last quarter and he now has better visibility and conviction going forward. He said tech companies can't afford to get cocky or they risk being blindsided by surprises like what Cypress experienced last quarter.
With the company also branching out into automotive touch devices, like the new Tesla Motors (TSLA) Model S, Cramer said he's once again a believer in Rodgers and in Cypress given that inventories are low and visibility is better.
Executive Decision: Jack Hartung
In his second "Executive Decision" segment, Cramer spoke with Jack Hartung, CFO of Chipotle Mexican Grill (CMG), a stock that was hit hard last April on slowing growth, but was today able to deliver 1 cent-a-share earnings beat on a 5.5% increase in same store sales.Hartung said Chipotle never focuses on the short term and continues to look towards building a excellent long-term business. He said the company has not raised prices appreciably in almost two years, instead choosing to run the business more efficiently to control costs. That strategy may not be popular with investors, but it has allowed Chipotle to continue building the most loyal of customers. When asked about high turnover rate with its labor force, Hartung said that all of the restaurant business has higher turnover, and Chipotle is no different as it has many students and younger employees at its restaurants. What's more important, he noted, was that Chipotle only hires its managers from the line staff, and that anyone, even if they have no cooking or restaurant skills, can learn to become a Chipotle manager. Hartung continued by saying that employees can even progress beyond managers and elevate to district managers and beyond if they are ambitious, curious and are willing to take care of customers. Turning to the company's ShopHouse Asian concept, Hartung said that ShopHouse is not yet ready for a national rollout and, like Chipotle in the early days, is a long process of learning and refining and introducing customers to a new menu that they'll fall in love with.
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