This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Lady Gaga's ARTPOP Apes the App Craze

Stocks in this article: AAPL

NEW YORK ( TheStreet) -- Lady Gaga this week announced a release date of Nov. 11 for her next album, ARTPOP. More significantly, her team is extending an important industry trend, namely the release of an app that enhances the album listeners' experience.

Gaga's app is firmly wedded to the album itself but promises to combine "music, art, fashion and technology with a new interactive worldwide community." A single is promised for release Aug. 19 and pre-orders of the album will be possible beginning Sept. 1.

Bjork was an early proponent of the app release as an important component of an overall marketing push. Her impressive 2011 release Biophilia was first released as a series of apps that, as a collection, featured a themed, attractive interface, games, graphic scores of the songs and an interactive element that lets users toy with the music itself, improvising their own structures within the album's universe of sounds.

Many are expecting to see an explosion in app/album releases, but others see the app as being an unnatural fit into the world of music releases, at best an awkward merchandizing on the basic appeal of music listening.

But the app also figures into another even more popular trend in the recording industry: the pre-release of an album (sometimes described erroneously as "leaking") as a complete stream on one of a variety of platforms, with Apple's (AAPL) iTunes being the most popular.

The Red Hot Chili Peppers were early adoptees of the pre-release strategy, making their entire 2011 release, I'm With You, available free as an iTunes stream. This year the practice hit full swing.

David Bowie streamed The Next Day for free on iTunes in the weeks prior to its official March 8 release date and Justin Timberlake followed immediately with a pre-release of JT, officially released March 15. Daft Punk caused a Twitter frenzy with the pre-release of its Random Access Memories in May. The effect on first-week sales generally has been so positive that the pre-release streaming has now become de rigeur across the industry.

Jay-Z's recent pre-release deal with Samsung combined the two trends, featuring an app that gave Samsung users early access to Magna Carta . . . Holy Grail in exchange for personal data. The move netted Jay-Z a big chunk of change even before the release date because, in a somewhat controversial move, he sold the rights to pre-release the album to Samsung, guaranteeing a wide distribution in the process. He also took advantage of Samsung's publicity to announce the album's release to an even wider circle of music fans.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs