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TheStreet Open House

Protective Life Launches Online Newsroom

Protective Life Corporation (NYSE: PL) today announced that it has launched a new online newsroom on its website, www.protective.com. The newsroom will provide journalists with relevant and updated news and information in a concise, easy-to-navigate format.

“Protective is a dynamic, evolving competitor in the insurance, retirement and asset protection product marketplace,” said Frank Sottosanti, chief marketing officer for Protective. “The new online newsroom allows us to establish a central resource to disseminate ongoing news and information with the media, while also increasing our ability to provide journalists easy access to items to either create or round out a story.”

The service, which can be found at newsroom.protective.com, allows members of the media to have company news and updates sent directly to them via e-mail and RSS feeds. It also includes resources such as news releases, press kit information, executive biographies and multimedia content. There are links to Protective’s online Investor Relations page, and its social media channels on Facebook, Twitter, YouTube and LinkedIn.

For more information on Protective Life Corporation, please visit the corporate website at www.protective.com or the newsroom at newsroom.protective.com.

ABOUT PROTECTIVE LIFE CORPORATION

Headquartered in Birmingham, Ala., Protective Life Corporation (NYSE:PL) is a financial services holding company. The company’s primary subsidiary was established in 1907 and today still exhibits the steadfast commitment to provide a valuable portfolio of protection and retirement products to millions of insured. The company employs more than 2,300 employees with offices throughout the U.S. It has annual revenues of approximately $3.6 billion and as of Dec. 31, 2012, had assets of approximately $57.4 billion.

Copyright Business Wire 2010

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