This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

McCann Health And Dacadoo Ag Form Global Strategic Partnership To Expand Mobile Health & Fitness Tracking System

LONDON and ZURICH, July 17, 2013 /PRNewswire/ -- McCann Health, London, and dacadoo ag, Zurich, have formed a strategic partnership focused on expanding the global healthcare and lifestyle marketing potential of the Dacadoo Health Score Platform. The Dacadoo Health Score is a proprietary numerical scale that allows users to capture their health and fitness status and track it in real time through their smartphones and other digital devices.

Dacadoo, the 3-year-old company set up by Peter Ohnemus, whose earlier successful ventures included Sybase and Asset4, is a specialist in connected health, having developed its own mobile optimised health tracking and scoring platform from a lifestyle, wellness and chronic disease management perspective. 

The Dacadoo Health Score is based on several tens of millions of man-years of clinical data and incorporates many of the well-known and validated cardio/cerebrovascular risk studies and quality-of-life assessment tools.  Dacadoo is fully integrated with smartphones, can connect to external wireless devices (e.g. weight scales, pedometers etc.) and is also capable of importing workouts from other fitness tracking devices. 

Dacadoo's President and CEO, Peter Ohnemus said, "Changing behaviours represents the single biggest opportunity to improve health outcomes. By combining technology with known principles from the other industries as well as with group dynamics from social networks, we strongly believe that the Dacadoo Health Score Platform can facilitate behavioural change and motivate users to adopt a healthier lifestyle."

John Cahill, McCann Health's Global CEO, added, "It is anticipated that the mobile health industry will be worth $20-$40 billion by 2020 with savings in healthcare costs in the EU alone estimated at 100 billion euro. McCann Health is committed to being a leading player in this space, as we respond to the changing landscape. We are delighted to be working with dacadoo ag."

About dacadoo:

dacadoo has developed an easy-to-use, wireless, secure and fun way to manage your personal health from a lifestyle, wellness and chronic disease perspective called the Dacadoo Health Platform. The platform calculates your personal Dacadoo Health Score, a number from 1 (poor) to 1'000 (excellent). The Dacadoo Health Score is the key indicator of your current health status. By integrating gaming and social networking principles, dacadoo motivates you to be active in an easy way by automatically tracking and comparing your personal health, fitness, lifestyle and sport. The Dacadoo Health Score has been developed by dacadoo in collaboration with a professor and former long-term scientist at MIT in Boston. The score is based on an estimated 72 million man-years of clinical data and incorporates many of the well-known cardio and cerebrovascular risk studies in addition to dacadoo's quality of life questionnaires. The company is currently engaging with strategic partners from the telecommunications, healthcare, fitness, media and health insurance industries to serve both corporate and private clients. dacadoo has offices in Zurich, Switzerland and in San Francisco, USA. 

About McCann Health:

Comprising the world's most connected health and wellness experts, McCann Health ( www.mccannhealth.com) is the most awarded professional and consumer health communications network with the largest international expertise spanning 35 countries and 57 offices. McCann Health's global network includes McCann HumanCare, McCann Healthcare, McCann Regan Campbell Ward, McCann Torre Lazur, McCann Complete Medical, the leading worldwide medical communications practice, and Double Helix, an international healthcare consultancy focused on working with clients on strategic market research and market access issues. McCann Health is a part of McCann Worldgroup, the largest marketing communications agency network in the world, and is a leading healthcare agency network owned by Interpublic Group (NYSE: IPG).

Cautionary Statement

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,172.68 -107.06 -0.62%
S&P 500 1,994.29 -16.11 -0.80%
NASDAQ 4,527.6890 -52.10 -1.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs