This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Old El Paso® Introduces Innovative Stand 'N Stuff® Soft Flour Tortillas - A Soft Taco That Stands Up!

MINNEAPOLIS, July 17, 2013 /PRNewswire/ -- Old El Paso introduces Old El Paso® Stand 'N Stuff® Soft Flour Tortillas, a first-of-its-kind, innovative soft taco that stands up. Revolutionizing taco night, Stand 'N Stuff Soft Flour Tortillas have an original design that keep tacos together for every enjoyable bite.

(Photo: )(Logo: )

Old El Paso Stand 'N Stuff Soft Flour Tortillas are uniquely shaped like a bowl, but have a flat bottom so they are easy to fill, hold and eat without falling apart. In addition, new Old El Paso® Mexican Cooking Sauces add delicious bold flavor to any Mexican dish, bringing the excitement from an authentic Mexican restaurant right into the home kitchen.

"The Old El Paso hard shell Stand 'N Stuff Taco really resonated with consumers and we wanted to bring this great benefit to soft tortilla lovers as well," said Colleen Orani, marketing manager at General Mills. "The unique tortilla boat shape stands up on your plate for easy filling and holds your taco fillings in for less spillage between bites. These new tortillas and the new Mexican Cooking Sauces are a great complement to the existing line of Old El Paso products."

The brand's Stand 'N Stuff Soft Flour Tortillas have also been issued a design patent and have a pending utility patent application. Old El Paso Stand 'N Stuff Soft Flour Tortillas (8 count) and Dinner Kits (with Old El Paso Taco Sauce and Old El Paso Taco Seasoning) are currently available at stores nationwide at a suggested retail price of $2.79 (Dinner Kit - $3.59).

Old El Paso Mexican Cooking Sauces are a perfect blend of carefully selected roasted vegetables, peppers and Mexican spices, resulting in a complex taste that would take hours to make at home. The sauces are great for tacos, burritos, fajitas, slow cookers, and more. Old El Paso Mexican Cooking Sauces are available in three delicious varieties including Roasted Tomato, Chipotle and Chile and Roasted Garlic, also available at stores nationwide for a suggested retail price of $2.49.

For additional information on Old El Paso products and for cooking ideas and hundreds of Mexican recipes, visit, and  

About Old El PasoFor nearly a century, Old El Paso® has inspired consumers to bring fun and flavorful Mexican food to their dinner tables. A market leader worldwide, Old El Paso spices up meal planning with popular products that include dinner kits, taco shells, seasonings and a complete line of Mexican meal components. For more information, visit

About General MillsGeneral Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

SOURCE Old El Paso

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.88 -0.32%
FB $117.43 0.00%
GOOG $692.36 0.00%
TSLA $232.32 0.00%
YHOO $36.01 0.00%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs