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ExactTarget Unveils HubExchange App Marketplace With More Than 50 Digital Marketing Apps

Stocks in this article: ET

Global cross-channel digital marketing provider ExactTarget launched its HubExchange app marketplace today, enabling marketers to find, install and integrate apps built by ExactTarget and its global ecosystem of technology providers.

Launched with more than 50 apps in the marketplace, HubExchange enables marketers to access and install third-party apps into ExactTarget’s Interactive Marketing Hub, simplifying the process for marketers to bring apps and data together to power more targeted digital marketing.

“ExactTarget is launching a new era of marketing app innovation within the Interactive Marketing Hub,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “HubExchange delivers the industry’s first enterprise digital marketing app marketplace, extending ExactTarget’s capabilities and transforming the world’s leading b-to-b and b-to-c companies’ campaigns by offering new marketing innovations.”

Delivered on ExactTarget’s Fuel software as a service platform, HubExchange provides a host of tools for developers and technology partners to develop and deliver applications that leverage real-time customer data and extend ExactTarget’s strength in cross-channel digital marketing. Much like a consumer purchases and downloads apps on a smartphone, HubExchange empowers marketers to integrate marketing apps, add new capabilities and extend campaigns across enterprises in real-time.

Key features of ExactTarget HubExchange include:

· Cross-Channel Integration: Integrate multiple marketing solutions with HubExchange to optimize customer data in one consolidated, easy-to-use application interface.

· Optimization: Build campaigns based on real-time, analytical insights compiled from each digital marketing application.

· Industry Leading Technology: Featuring apps with capabilities ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting, HubExchange empowers marketers to leverage limitless digital marketing innovations.

Introduced during a live webcast from ExactTarget’s President of Technology and Strategy Scott McCorkle Monday, HubExchange applications debuted at launch included ReadyTalk, Tealium, Windsor Circle and Localytics.

ExactTarget is featuring its HubExchange and many of its newest third-party applications during a week-long series of events across the U.S., Australia, Canada, Brazil and the U.K. To view the complete list of events, visit

For more information about ExactTarget’s digital marketing app marketplace, visit

About ExactTarget

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

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