SANTA MONICA, Calif.
July 16, 2013
/PRNewswire/ -- On
July 2, 2013
, PandoDaily published an article with the following headline: "BeachMint board ousts founders, company returns 20 million to investors."
That headline made two assertions that were and are false: The board has not ousted its two founders,
and Diego Berdakin; and no capital, much less
, has been returned to investors.
The reporter who published this story, for PandoDaily,
, never attempted to call either Mr. Berman or Mr. Berdakin or any of BeachMint's Board to verify these assertions.
Two weeks later, without any correction and retraction, the editor-in-chief and founder of PandoDaily,
, on the telephone and via several emails, was asked by BeachMint's advisor,
Lanny J. Davis
, to publish a correction and retraction of these false assertions and an apology for not calling Messrs. Berman and Berdakin for confirmation or denial before publication -- an omission that is a fundamental violation of the rules of journalism and fairness.
Ms. Lacey, while not claiming that the two factual assertions in the headline were true, still refused to publish a correction and retraction and an apology for not calling Messrs. Berman and Berdakin first, an omission she did not dispute.
BeachMint trusts that its customers, employees, and others who have followed the company will take into account Ms. Lacy's and PandoDaily's refusal to correct and retract indisputable falsehoods about BeachMint and its senior officials in the future when judging the credibility of anything else appearing in PandoDaily about BeachMint.
Messrs. Berman and Berdakin and Mr. Davis are available for comment on request.
ABOUT BEACHMINTBeachMint is a venture backed social commerce company founded by serial tech entrepreneurs,
(Co-Founder MySpace) and Diego Berdakin. BeachMint partners with celebrities, experts and designers to create and curate direct to consumer online brands. BeachMint launched their first brand,
and celebrity stylist,
, in October, 2010;
in July, 2011;
and celebrity skincare expert,
, in October, 2011;
in collaboration with America's iconic shoemaker
and celebrity stylist and interior designer,
with creative director