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Ford Further Improving On-Road Hybrid Fuel Economy And Hiring For Future, As Electrified Vehicle Share Quadruples

DEARBORN, Mich., July 16, 2013 /PRNewswire/ --
  • Ford's share of U.S. electrified vehicle market grows to nearly 16 percent during first half of 2013, a 12-point gain over the same period last year – supporting the company's nearly 1-point increase in overall U.S. market share, the biggest gain of any full-line automaker
  • Ford electrified vehicle sales help drive coastal growth, including the largest retail share increase in California of any brand this year; top trade-in for new Ford C-MAX Hybrid is Toyota Prius, which has seen a 5 percent drop in sales
  • Committed to continuously improving fuel economy, Ford is enhancing the on-road fuel economy performance of its 2013-model hybrid vehicles
  • Ford also expanding electrification engineering jobs by nearly 50 percent and investing $50 million in electrified vehicle development centers to further its commitment to deliver leading fuel economy across its lineup

As Ford's share of the U.S. electrified vehicle market has quadrupled in the past year, the company is announcing improvements to the on-road fuel economy performance of its hybrid vehicles, hiring new engineers, and expanding its research facilities for expected continued growth.

This year, Ford's share of the U.S. electrified vehicle market is up 12 share points to nearly 16 percent, while Toyota's share is down 8 share points, and more customers are trading in their Priuses for the new Ford C-MAX Hybrid.

"Strong consumer acceptance of Ford hybrids shows that our plan to lead in fuel economy across our lineup is working," said Raj Nair, group vice president, Global Product Development. "Our commitment to deliver great fuel economy in our cars, utilities and trucks is a key reason we are seeing strong growth in coastal markets and with import buyers."

Ford reported electrified vehicle sales of 46,197 units through June – more than 400 percent higher than the same period a year ago. Ford C-MAX Hybrid and Ford C-MAX Energi plug-in hybrid are helping drive this growth. C-MAX is drawing new buyers in coastal markets and in Florida and Texas, as Toyota Prius U.S. sales have declined 5 percent. Meanwhile, the Ford brand had the largest retail share increase in California of any brand during the first five months of 2013, based on the latest Polk retail registration data.

Last month, 64 percent of C-MAX Hybrid buyers came from non-Ford brands. In fact, the vehicle most traded in for a Ford C-MAX is Toyota Prius.

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