BOWLING GREEN, Ky.
July 16, 2013
/PRNewswire/ -- In order to satisfy its growing need for data to measure and monitor business operations, Fruit of the Loom is implementing a
Teradata Data Warehouse
from Teradata (NYSE: TDC), the leading analytic data solutions company. The new analytics platform is fundamental to the company's analytics strategy.
Teradata's business intelligence and analytics division, is playing a vital role in migrating data to the Teradata Data Warehouse Appliance, laying the foundation for an integrated data warehouse.
"We wanted to work with the best and Teradata has exceeded our expectations," said
, senior vice president and chief information officer, Fruit of the Loom. "We have a lot more to do and we're excited to continue moving forward with our plans."
By using the Teradata analytic platform to obtain insight into company operations across all brands and divisions, the company will be in a strong position to reduce operational costs and better serve customer needs.
Teradata manufacturing LDM
data integration roadmap
and operational mentoring we are providing will be instrumental in assisting Fruit of the Loom reach the next stages of its quest to become an organization capable of adapting to a changing, competitive environment," said
, vice president, global industry marketing and solutions for manufacturing, Teradata. "Strong and competitive companies like Fruit of the Loom have embraced the benefits of driving their business on data analytics."
In addition to the Fruit of the Loom label, the company's brands include B.V.D., Russell Athletic, Vanity Fair and Spalding.
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