BOSTON, July 16, 2013 /PRNewswire/ -- John Hancock Financial Network (JHFN) President, Brian Heapps, announced today his organization would market itself to advisors using its registered broker-dealer name, Signator Investors, Inc., as it seeks to reinforce its commitment to grow as an independent broker-dealer.
Because Signator has offered its advisors the ability to brand using John Hancock Financial Network, or any unique DBA, and because of the strong brand John Hancock connotes to consumers, the John Hancock name will still be used in various ways.
"One of our independent broker-dealer's differentiators," explained Heapps,"is that we are able to offer a rich array of technology platforms and professional development resources because we are backed by the financial strength and stability of John Hancock, a highly rated financial services company."
As of today, JHFN's advisor website, http://www.signatorinvestors.com, and related marketing materials will be branded with "Signator Investors, Inc., powered by John Hancock Financial Network."JHFN introduced multiple affiliation options about five years ago and will continue to do so under the Signator brand.. The multiple affiliation model continues to attract a broader audience of experienced producers by offering choice in how they affiliate to best support their practice. Additionally, in what the firm considers the mark of a true independent, Signator offers an open product platform including a comprehensive range of top-quality investment, advisory and protection products from a variety of leading providers – while supporting the advisors autonomy and independent brand. As the transition to independence has taken place, JHFN has seen its sales grow and shift toward wealth product sales. "Overall, despite the continuing challenging market, our sales were up four percent, with wealth sales growing by double digits," reported Heapps. To illustrate the shift, he explained that in 2007, before the transition, JHFN's insurance to wealth product ratio was roughly 80 percent to 20 percent. Currently it's about 60 percent wealth to 40 percent insurance.