For more information about Baskin-Robbins and its wide variety of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook ( www.facebook.com/BaskinRobbins), Twitter ( www.twitter.com/BaskinRobbins), Pinterest ( www.pinterest.com/BaskinRobbins31) and Instagram ( www.instagram.com/BaskinRobbins).
Survey Methodology Adults, aged 18-65, residing in the United States, completed the following standardized comprehensive psychiatric and personality tests: the Million Clinical Multiaxial Inventory-III (MCMI-III), Minnesota Multiphasic Personality Inventory-2 (MMPI-2), Beck Depression Inventory, Zung Anxiety and Zung Depression test batteries. DSM-IV-TR™ diagnoses and traits were determined. Results were statistically correlated with ice cream hedonics looking for statistical significance defined as p<0.05. To facilitate lay understanding, these results were delineated in informal language.
About Baskin-Robbins Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
Contact: Justin DrakeDunkin' Brands781-737-5200 firstname.lastname@example.orgSOURCE Baskin-Robbins
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