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Easier, Faster And Expertise When You Need It: The Hartford Enhances Small Commercial Agent Experience

The Hartford enhanced its online quoting and new business system for agents, New ICON, for the Spectrum® Business Owner’s Policy, which has enabled agents to deliver a bindable quote in less than five minutes and present side-by-side comparisons of different coverage levels.

“New ICON for Spectrum® provides an exceptional agent experience,” said Ray Sprague, senior vice president of Small Commercial insurance at The Hartford. “The Hartford is committed to delivering the best value for small businesses and this quoting system will help agents work even faster while providing the best insurance for their customers.”

The user-friendly system helps save time with easy navigation, pre-filled codes, on-screen coaching, streamlined underwriting questions, and more. Agents are able to provide a bindable quote within five minutes for more than half of cases submitted. For the more complicated cases that require underwriting review, a response is delivered in less than 24 hours in most instances.

“The Hartford’s New ICON system has made us more efficient,” said Thomas W. Connor, president of Connor & Gallagher Insurance Services, Inc. in Lisle, Ill. “This investment demonstrates that The Hartford understands how we do business and how to help make us be more successful.”

The Hartford's Small Commercial segment offers the Spectrum ® Business Owner's Policy, Workers' Compensation and Commercial Auto, and has more than one million policies in force. Small Commercial policies are distributed through independent agents and brokers, and specialized sales teams.

The Hartford introduced New ICON for Workers’ Compensation in 2011. New ICON for Commercial Auto is expected to be online in 2014. The Hartford partnered with Agencyport Software on the development of the New ICON system for Spectrum ® and Workers’ Compensation.

About The Hartford

With more than 200 years of expertise, The Hartford (NYSE: HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at Join us on Facebook at Follow us on Twitter at


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