Auro 11.1 consists of a three-layered speaker arrangement (surround, height and overhead) to project sounds from their relative point of origin to deliver sound all around and above the patron. So when a plane flies overhead, the sound is heard zooming above the patron; similarly, when a thunderstorm erupts, the sounds immerse you from all directions, just as they would in real life. Auro 11.1 offers the most natural immersive sound experience possible.
“Carmike Cinemas is on the forefront of the ‘cinema of the future’ trend, and is wisely investing in the best technologies to offer patrons a truly differentiated movie going experience,” comments Patrick Lee, Vice President Digital Cinema for Barco North America. “When movie theater owners consider what kinds of improvements they can make to lure people from their living rooms to the cinema, Auro 11.1 is definitely a smart option.”
Carmike Cinemas will debut its first movie mixed in Auro 11.1, ‘Turbo 3-D,’ on July 19 th, 2013 at the Riverstone 15 in Canton, GA in the “BIGD” auditorium. Visit www.carmike.com or call 770.720.9520 for show times and more information.
About Carmike Cinemas ( www.carmike.com )Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation’s largest motion picture exhibitors. As of March 31, 2013, Carmike had 244 theatres with 2,464 screens in 35 states. Carmike’s digital cinema footprint reached 2,369 screens, including 232 theatres with 869 screens that are also equipped for 3-D. The circuit also includes 19 “Big D” large format digital experience auditoriums, featuring state-of-the-art equipment and luxurious seating and 7 IMAX® auditoriums. As “America’s Hometown Theatre Chain,” Carmike’s primary focus for its locations is small to mid-sized communities. About Auro Technologies Auro Technologies ( www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets. About Barco Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euro in 2012.