Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading digital cinema and 3-D motion picture exhibitor, announced today that it will be offering patrons a one-of-a-kind immersive audio experience that is bringing many of today’s movies to life: 3-D cinema sound thanks to Auro 11.1 by Barco, which was recently installed at the Riverstone 15 in Canton, GA in Carmike’s premium large format “BIGD” auditorium.
The premium cinema trend, in which giant screens, plush seating, and gourmet concessions/refreshments, digital 3-D projection and now digital 3-D sound, is attracting a new breed of moviegoer. This wide array of amenities is helping leading theater owners such as Carmike differentiate themselves from the at-home and small screen cinema experience and provides patrons with more value for their entertainment dollar. Immersive 3-D audio is emerging as the logical next step in premier cinema, and the Riverstone 15 in Canton, GA is the region’s first location to further elevate the movie going experience with the latest 3-D sound system by Barco, a leader in digital cinema technology.
The perfect match for visual 3D, Auro 11.1 by Barco, has enhanced dozens of recent feature films by DreamWorks Animation, such as “The Croods,” “Rise of the Guardians,” and most recently, “Turbo,” as well as Disney’s “Oz the Great and Powerful,” and Lucasfilm’s “Red Tails.” Barco now has more than 50 titles committed to be released in Auro 11.1 worldwide.
“We pride ourselves in offering our patrons a special movie going experience and the new Auro 11.1 by Barco is a unique, immersive sound system that takes cinema entertainment to a whole new level,” comments David Passman, CEO for Carmike Cinemas. “Barco has been a great partner, helping us make the transition from 2-D to 3-D cinema audio in our premium auditorium an easy one, and also offering excellent support from planning through implementation to ensure our ultimate success.”