After a three-month review, Intuit Inc. (Nasdaq: INTU) has named Portland-based Wieden+Kennedy as its new advertising agency of record for its flagship TurboTax® products.
Wieden+Kennedy was selected based on a proven track record of developing creative that transforms brands. Effective Aug. 1, the agency will provide creative and media planning services for TurboTax in the United States.
“From our first meeting, the chemistry between our two teams was clear,” said Greg Johnson, vice president of marketing for TurboTax. “The Wieden+Kennedy team understands that TurboTax is central to the financial lives of millions of Americans. They share our belief that TurboTax exists to empower people to do their taxes and get their biggest refund. With their long history of developing great work that transforms brands, we are thrilled about the prospects for this partnership.”
The selection of Wieden+Kennedy signals the next chapter in the more than 25-year history of TurboTax. The nation’s leading online tax service, TurboTax not only helps people do their own taxes, it gives them more power over the money they’ve worked so hard to earn."Needless to say, we are thrilled about this partnership," said Tom Blessington, managing director for W+K Portland. "The back and forth was immediately informal but challenging, and it is in this climate we look forward to doing great work together." About Intuit Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit’s leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by providing on-demand solutions and services that make it easier for consumers and businesses to manage their money. Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year 2012. The company has approximately 8,500 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at http://www.intuit.com. About Wieden+Kennedy Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held international advertising agency with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai and Tokyo. A full-service, creatively led communications company, Wieden+Kennedy has helped build some of the strongest global brands, including Coca-Cola, Chrysler, Delta Air Lines, Electronic Arts, Facebook, ESPN, Heineken, Honda, Kraft, Levi’s, Nike and Procter & Gamble. www.wk.com Intuit and the TurboTax logo, among others, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries.