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TheStreet Open House

Will Apple Finally Take Out Google?

Assuming users are on one of the supported browsers -- Safari, Google Chrome or Internet Explorer -- they can create, edit and finish any of their documents from anywhere, so long as there is an Internet connection. The Internet-based iWork for iCloud now brings Apple users into a potential clash with their previous Google-powered workstations.

It is essentially the Apple version of Google Docs, something that many Apple users probably frequent.

So if Apple users are writing or working on Pages, Numbers or Keynote, why wouldn't they use it on the Internet-based cloud form? I assume that they would. That's not to say anything is wrong with Google Drive -- but by using Apple devices, it just becomes easier and makes quite a bit of sense. But is this just the start of things to come?

Google is the go-to for a lot of people, for a lot of different things. It's one of the top providers for search engines, email (Gmail), and productivity (Drive). But could Apple's move into the productivity space just be the beginning? What if it develops a strong and well-received emailing service that people enjoy and love, shifting further users from Google to Apple?

In technology, it's not farfetched to assume that today's king will be tomorrow's jester. After all, it wasn't that long ago that Hotmail and Yahoo! (YHOO) were the top email services. Before that, AOL was the go-to for most users. So it's not really ignorant to consider that Apple, who has millions of users around the world and estimates of over half a billion by the end of 2017, could become the next Google for some of these services.

What's to say that Apple would stop at email? It is already taking a stab at productivity with iWork for iCloud, but if email was incorporated, Apple might become an overwhelmingly large part of consumers' everyday lives.

Then you look at all of the recent licensing deals the company is making to bring apps such as HBO Go and WatchESPN to users. The company is also in talks with Time Warner Cable (TWC) to bring live streaming television into its suite of entertainment applications.

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