This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Vice President Of Global Channel And Partner Marketing, Erna Arnesen. (Photo: Business Wire)

Plantronics (NYSE: PLT) today announced that Erna Arnesen has joined the company as vice president of Global Channel and Partner Marketing. She is responsible for developing the company’s global channel and strategic alliance marketing strategies.
Vice president of Global Channel and Partner Marketing, Erna Arnesen. (Photo: Business Wire)

Vice president of Global Channel and Partner Marketing, Erna Arnesen. (Photo: Business Wire)

“Our partners are very strategic to Plantronics, so it is important that we develop programs that can help them be even more successful,” said Marilyn Mersereau, chief marketing officer, Plantronics. “Erna brings such tremendous experience with channel and alliance partners in both the hardware and software industries. She will help us build a global program to unify and accelerate our channel efforts.”

Within this role, Arnesen will focus on creating tools and programs to help the extended Plantronics sales team execute effectively in markets around the world. She will work with both channel and alliance partners on developing customized marketing programs. In addition, she will develop programs for new channels such as in health care and with cloud service providers.

“I am very excited about joining Plantronics and building on the well-established foundation the company has with our partners,” said Arnesen. “The ecosystem we build with our channel and alliance partners is going to be critical as the company expands its footprint in enterprise and SMB environments through broader deployment of unified communication solutions.”

Arnesen joins the company with significant experience in translating business and product strategies into revenue-generating programs for channel partners around the world. She previously worked at Cisco, most recently as vice president of Global & Strategic Partners for Cisco Services. In this role, she and her team developed and executed the worldwide global and strategic services partnering strategy, managed key strategic partner relationships, and worked with the Worldwide Partner organization to develop and execute strategic partner and alliance programs within a services-led and solutions-driven environment. She also led the WW Global Services Channels organization during her time at Cisco, including services channel strategy and go-to-market, channel programs, distribution, marketing and partner enablement. During her tenure, the Cisco Services Partner Program (CSPP) was developed, integrating channel programs and initiatives into a globally consistent program.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.02 0.00%
FB $104.07 0.00%
GOOG $683.57 0.00%
TSLA $162.60 0.00%
YHOO $27.97 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs