Plantronics (NYSE: PLT) today announced that Erna Arnesen has joined the company as vice president of Global Channel and Partner Marketing. She is responsible for developing the company’s global channel and strategic alliance marketing strategies.
“Our partners are very strategic to Plantronics, so it is important that we develop programs that can help them be even more successful,” said Marilyn Mersereau, chief marketing officer, Plantronics. “Erna brings such tremendous experience with channel and alliance partners in both the hardware and software industries. She will help us build a global program to unify and accelerate our channel efforts.”
Within this role, Arnesen will focus on creating tools and programs to help the extended Plantronics sales team execute effectively in markets around the world. She will work with both channel and alliance partners on developing customized marketing programs. In addition, she will develop programs for new channels such as in health care and with cloud service providers.
“I am very excited about joining Plantronics and building on the well-established foundation the company has with our partners,” said Arnesen. “The ecosystem we build with our channel and alliance partners is going to be critical as the company expands its footprint in enterprise and SMB environments through broader deployment of unified communication solutions.”Arnesen joins the company with significant experience in translating business and product strategies into revenue-generating programs for channel partners around the world. She previously worked at Cisco, most recently as vice president of Global & Strategic Partners for Cisco Services. In this role, she and her team developed and executed the worldwide global and strategic services partnering strategy, managed key strategic partner relationships, and worked with the Worldwide Partner organization to develop and execute strategic partner and alliance programs within a services-led and solutions-driven environment. She also led the WW Global Services Channels organization during her time at Cisco, including services channel strategy and go-to-market, channel programs, distribution, marketing and partner enablement. During her tenure, the Cisco Services Partner Program (CSPP) was developed, integrating channel programs and initiatives into a globally consistent program.
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