PVH Corp. (NYSE: PVH) and Cutie Pie Baby, Inc. have entered into a license agreement under which Cutie Pie Baby will market and distribute layette items and apparel for newborns, infants, toddlers and kids under the
brand. The initial term of the license agreement runs through June 2016.
Under the agreement, Cutie Pie Baby will produce a broad range of
products in layette, playwear, outerwear, swimwear and baby accessories. Size ranges available are newborn through size 20 for boys’ outerwear and swimwear, newborn through size 16 for girls’ outerwear, and newborn, infant and girls (through size 16) for the remaining product categories. The product will be distributed at department and specialty stores in the United States, Canada and Mexico.
“We are excited about the growth of the
brand within the children’s category,” said Ken Wyse, President of Licensing for PVH Corp. “Cutie Pie Baby has extensive knowledge and expertise in this product category and we look forward to a successful partnership.”
“Cutie Pie Baby is thrilled about the potential for its product line under the iconic
brand. The line for Fall ‘13 launch embodies the colorful, youthful, sporty and American spirit that the brand is known for. We are confident that our collections will deliver on the energy and excitement of the
brand,” said Eli Yedid, President Cutie Pie Baby, Inc.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic
brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands,
Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass
G.H. Bass & Co., Warner’s
, and its licensed brands, including
Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar
About Cutie Pie Baby, Inc.
The family-owned and operated company, Cutie Pie Baby, Inc., started in 1986 and has since become a major player in the children’s clothing market. Presently, Cutie Pie Baby manufactures, markets and distributes multiple brands and price points of newborn, infant and toddler apparel, as well as layette, blankets, bibs, accessories, gift sets and bath products. Cutie Pie Baby adds
to its stable of brands, which includes
Kyle & Deena
. Cutie Pie Baby has the knowledge and ability to effectively cater to all tiers of the market. The company’s products can be found in specialty, department, mid-tier and mass-market stores.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Forward-looking statements made in this press release, including, without limitation, statements relating to PVH Corp.’s future plans, strategies, objectives, expectations and intentions, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation, the following: (i) the Company's plans, strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the Company; (ii) the levels of sales of the Company's licensees at wholesale and retail, and the extent of discounts and promotional pricing in which the Company's licensees and other business partners are required to engage, all of which can be affected by weather conditions, changes in the economy, fuel prices, reductions in travel, fashion trends, consolidations, repositionings and bankruptcies in the retail industries, and other factors; (iii) civil conflict, war or terrorist acts, the threat of any of the foregoing, or political and labor instability in any of the countries where the Company's licensees' or other business partners' products are sold, produced or are planned to be sold or produced; (iv) disease epidemics and health related concerns, which could result in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced in infected areas, as well as reduced consumer traffic and purchasing, as consumers limit or cease shopping in order to avoid exposure or become ill; (v) the failure of the Company's licensees to market successfully licensed products or to preserve the value of the Company's brands, or their misuse of the Company's brands and (vi) other risks and uncertainties indicated from time to time in the Company's filings with the Securities and Exchange Commission.