July 15, 2013
, a division of Deckers Outdoor Corporation (NASDAQ: DECK), today announced the hiring of two highly impactful additions to its sales and marketing teams.
joins Sanuk as the footwear brand's Core National Sales Manager alongside
, who joins the team as its Core Marketing Manager. Together, Booth and Campagne will be responsible for continuing to build on Sanuk's strong position in Surf Specialty.
"Jeff and Tommy are tremendous additions to the team. They both understand the Sanuk brand, its roots and its culture and both are excited to bring their fresh perspectives on board," said
, Sanuk president. "Their deep experience in the industry and proven track records in sales and marketing make them ideal fits for their respective roles, especially as we continue to grow our footprint in the channel. These hires reflect our longstanding commitment to the industry, from which our roots were planted."
Booth, a seasoned professional in surfing and sales management with more than two decades of experience, was most recently the Men's National Sales Manager at Billabong, where he was responsible for driving sales and account relationships with the domestic sales team. Booth is an industry veteran, having previously held senior-level management positions with major industry players such as Quiksilver. Booth was introduced to the industry working for
, Inc. as a sales representative for all surf shops in
. He also competed as a professional surfer in the ASP World Tour for 9 seasons, topping out at World #4 in 1995.
Campagne brings to Sanuk a diverse history in marketing, from both his time at Young and Rubicam Advertising and, most recently, his experience as the Sponsorships and Action Sports Marketing Manager for Verizon Wireless. With a wealth of surf, outdoor, and action sports relationships and a strong record of developing innovative programs to drive consumer awareness, Campagne is well suited for Sanuk's next phase. He has built partnerships with the Hawaii Jr. Surf Team, Surf Publications and
and brings more than a decade of experience working closely with major sports organizations such as the NFL, NBA, MLB, NHL and X Games.
Known for its creatively inspired and distinctly designed footwear, Sanuk's signature styles include the comfortable
with patented sandal construction, and
sandals for active men and women.
For more information on Sanuk, please visit
Sanuk is a global lifestyle brand known for its funky footwear, lo-fi sense of innovative style and delightfully irreverent humor. Taking its name from the Thai word for fun, Sanuk's product franchises include its Yoga Mat Sandal Collection and its patented "Not-A-Shoe" Sidewalk Surfers, which introduced and defined the hanging footwear category. The brand continues to rapidly attract a uniquely passionate fan following through its addictively comfortable products and invitingly off-center worldview. Additionally, an impressive roster of artist and athlete brand ambassadors, including surfer
, rock climber
, represents Sanuk. Sanuk is distributed in more than 70 countries worldwide and is a proud member of the Deckers Outdoor Corporation. Learn more at
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About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a premiere lifestyle marketer that builds niche brands into global market leaders by designing and making innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG®
, Teva®, Sanuk®, Tsubo®, Ahnu®, MOZO® and HOKA One One® are registered trademarks of Deckers Outdoor Corporation (NASDAQ: DECK). For more information, visit
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