This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

CrowdOptic Announces US Patent Allowance For Capabilities Essential To Mobile And Wearable Apps; Company Opens APIs For Apps Developers





SAN FRANCISCO, July 15, 2013 /PRNewswire/ --  CrowdOptic, a maker of crowd powered mobile applications, today announced it has received notification of its US patent allowance for mobile focus awareness capabilities that are already part of a large, diverse and growing range of apps for mobile and wearable technology.  The company also announced the availability of a set of developer tools, including SDK and Open API, that can be used to enhance new mobile and wearable technology apps with CrowdOptic's patent-allowed mobile focus awareness features. 

Several initial partners have already built on the platform including L'Oreal Canada and The Location Based Marketing Association.  These early pioneers have recognized the need for CrowdOptic's focus data to increase location and context awareness.  CrowdOptic has patented the technology which tracks where people are pointing their mobile wearable devices from moment to moment, and also tracks crowd heat, attention spikes, and provides focus-based metadata search.

Industry analysts have concluded that heightened context awareness, including focal awareness, will eventually become the baseline expectation for mobile apps users and smart glasses wearers.  Forrester analyst Anthony Mullen, on his blog, stated that the future of marketing is (better) context, and that "smartphones and wearables are the 'Trojan Horse' for opening up real-time context" obtained through expanding mobile and wearable sensors.  

"A user's physical location is an important, yet too blunt, instrument to convey true context," said CrowdOptic CEO Jon Fisher.  "People in the same location may not have the same focus.  Similarly, as wearable technologies improve their range, a wearer may be very far away from his actual focus."

Both push and pull marketing models will come to depend upon knowing the specific location where a user is focused in real time, as well as the ability to identify groups of people who share the same focus.  Commented Fisher: "I don't want to be grouped socially with everyone who is standing on a platform in Grand Central Station at the same time I am.  I want to be grouped with people who actually share my interests in the context of what we're all watching."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,959.44 +154.64 0.87%
S&P 500 2,078.54 +7.89 0.38%
NASDAQ 4,781.4240 +16.0440 0.34%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs