This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

CrowdOptic Announces US Patent Allowance For Capabilities Essential To Mobile And Wearable Apps; Company Opens APIs For Apps Developers





SAN FRANCISCO, July 15, 2013 /PRNewswire/ --  CrowdOptic, a maker of crowd powered mobile applications, today announced it has received notification of its US patent allowance for mobile focus awareness capabilities that are already part of a large, diverse and growing range of apps for mobile and wearable technology.  The company also announced the availability of a set of developer tools, including SDK and Open API, that can be used to enhance new mobile and wearable technology apps with CrowdOptic's patent-allowed mobile focus awareness features. 

Several initial partners have already built on the platform including L'Oreal Canada and The Location Based Marketing Association.  These early pioneers have recognized the need for CrowdOptic's focus data to increase location and context awareness.  CrowdOptic has patented the technology which tracks where people are pointing their mobile wearable devices from moment to moment, and also tracks crowd heat, attention spikes, and provides focus-based metadata search.

Industry analysts have concluded that heightened context awareness, including focal awareness, will eventually become the baseline expectation for mobile apps users and smart glasses wearers.  Forrester analyst Anthony Mullen, on his blog, stated that the future of marketing is (better) context, and that "smartphones and wearables are the 'Trojan Horse' for opening up real-time context" obtained through expanding mobile and wearable sensors.  

"A user's physical location is an important, yet too blunt, instrument to convey true context," said CrowdOptic CEO Jon Fisher.  "People in the same location may not have the same focus.  Similarly, as wearable technologies improve their range, a wearer may be very far away from his actual focus."

Both push and pull marketing models will come to depend upon knowing the specific location where a user is focused in real time, as well as the ability to identify groups of people who share the same focus.  Commented Fisher: "I don't want to be grouped socially with everyone who is standing on a platform in Grand Central Station at the same time I am.  I want to be grouped with people who actually share my interests in the context of what we're all watching."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,098.39 +74.33 0.41%
S&P 500 2,117.48 +9.19 0.44%
NASDAQ 5,025.2930 +19.9020 0.40%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs